Intelligence meets integrity
We're building the tools that help iGaming brands engage authentically on Reddit—with full compliance and human oversight.
Why we built RedIntel
Reddit has become one of the most influential platforms for brand perception in iGaming. Complaints surface there before support tickets. Recommendations spread organically. And increasingly, Reddit threads appear in Google and AI search results.
Yet most brands either ignore Reddit entirely or engage in ways that backfire. The platforms are designed for individual users, not brand teams. There's no approval workflow, no audit trail, no compliance layer.
We built RedIntel to bridge that gap—providing the intelligence and workflow tools that allow regulated brands to participate in Reddit conversations responsibly and effectively.
Our principles
The values that guide every decision we make
Humans decide
AI assists with drafting and analysis, but humans make every decision about what gets published. No automated posting, no autonomous agents.
Compliance first
Every feature is designed with regulatory requirements in mind. Audit trails, approval workflows, and documentation are not afterthoughts.
Authentic engagement
We help brands engage genuinely, not game algorithms. Building trust through helpful, transparent interactions—not manipulation.
Quality over quantity
We deliberately limit onboarding to ensure every client gets proper setup, training, and support. Invite-only access maintains service quality.
Our approach
RedIntel isn't a "growth hack" tool or an automation platform. It's an intelligence and workflow system designed for brands that need to engage carefully and compliantly.
Monitor intelligently
Surface the conversations that matter, filter out the noise
Prioritise by impact
Risk scoring and intent classification help teams focus
Respond compliantly
Approval workflows ensure every response meets standards
"The goal isn't to dominate conversations—it's to participate authentically when it genuinely helps."
Boyd Digital
RedIntel is developed by Boyd Digital, a specialist digital agency with deep expertise in iGaming marketing and technology. We've worked with operators across regulated markets, understanding the unique compliance and reputation challenges they face.
RedIntel emerged from our own need for better Reddit intelligence tools—and the realisation that no existing solution met the compliance requirements of regulated industries.
Visit Boyd DigitalReady to see RedIntel in action?
We'd love to show you how RedIntel can help your team engage on Reddit—safely and effectively.